Northamptonshire Fire and Rescue Service joins White Ribbon movement to end violence against women and girls

Northamptonshire Fire and Rescue Service (NFRS) is working to achieve accreditation with White Ribbon UK and pledges its commitment to this global movement dedicated to ending violence against women and girls.

White Ribbon is the leading charity engaging men and boys in preventing violence against women and girls. The campaign calls on individuals to challenge harmful behaviours and create a culture of respect.

Chief Fire Officer and Lead for Violence Against Women & Girls (VAWG) at the National Fire Chiefs Council, Nikki Watson, said:

“Violence against women and girls is unacceptable, and tackling it is essential for building safer communities. Joining White Ribbon demonstrates a clear pledge to challenge harmful behaviours and promote respect.

“I want to show that the service is doing everything it can to lead by example and create a culture where safety and respect come first.

“This commitment ensures that staff and everyone in our communities feel safe and protected. By addressing inappropriate behaviour, promoting equality, and making sure every individual understands their role in preventing abuse, Northamptonshire Fire and Rescue Service is helping to create environments where harassment and violence are never tolerated—making Northamptonshire a safer place for all.”

As part of this commitment, Northamptonshire Fire and Rescue Service will take practical steps to make a difference. This includes reviewing working practices, using clear and respectful language, and providing staff with the tools and confidence to speak up when they see inappropriate behaviour.

The service is also inviting staff to become White Ribbon Ambassadors and Champions, helping spread the message and encouraging others to make the White Ribbon Promise.

Ambassadors, who are men, will take the White Ribbon message into workplaces and communities, encouraging others to make the White Ribbon Promise. Champions, who are women, will inspire involvement and ensure women’s voices are heard.

Assistant Chief Fire Officer Jim Powell added:

“Violence and abuse rarely begin with extreme acts; they often start with everyday behaviours that go unchecked. Challenging those behaviours is where real change begins. Everyone has a responsibility to speak up and set the right example.”

Northamptonshire Police, Fire and Crime Commissioner Danielle Stone also added:

“As part of my commitment to tackling violence against women and girls, it’s great to see Northamptonshire Fire and Rescue Service and Nikki Watson embrace this really important cause.

“Joining the White Ribbon movement sends a powerful message that harmful behaviours will not be tolerated, and that respect and safety must be at the heart of our communities. I fully support this pledge and the practical steps being taken to make Northamptonshire a safer place for everyone.”

To learn more about the White Ribbon movement, visit: www.whiteribbon.org.uk/ambassadors-champions.